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SENIOR MARKETING ADVISOR
A proven Marketing leader that translates vision into solid results, Dawn Anderson delivers B2B and B2C expertise to healthcare, technology, staffing, consumer services, and finance organizations.
Working with CureMetrix and CureMatch, Dawn leads global marketing to deliver groundbreaking AI-based technology that improves clinical and financial outcomes for healthcare centers, hospital systems and their patients. CureMetrix supports radiologists in improving detection of breast cancer and heart disease in women. Arming the oncologist, the CureMatch decision support system assists in identifying precision medicine therapies personalized to the molecular profile of individual patient tumors for better outcomes. Prior to that, Dawn was VP of Marketing for NextGen Healthcare (NASDAQ:NXGN), a SaaS-based technology company serving ambulatory care. There she led growth strategies including account-based marketing, digital marketing, go-to-market promotion, sales enablement, and client conferences.
Previously, she was VP of Client and Corporate Marketing for AMN Healthcare (NYSE:AMN), the leader in healthcare staffing and workforce software. There she led strategic marketing programs that expanded brands, created partnerships, and drove demand to support 25 brands and 17 service lines. She also enabled sales and account teams in delivering organic growth and supported acquisition strategies that added value for clients and shareholders.
Dawn was also SVP of Marketing for CareCredit, a GE Capital company (NYSE:GE) where she delivered double-digit growth to build a $7 billion portfolio leading marketing, public relations, digital programs, product innovation, and sales strategies to help 160,000 providers offer financing to 8M consumers.
During her tenure as VP of Marketing Shared Services and Sales Excellence for MedImpact Healthcare Systems, Dawn helped transform a small Pharmacy Benefits Management company into a top five organization.
She also held roles at PacifiCare Health Systems/Secure Horizons (United Healthcare NYSE:UNH), leading brand, product development, and internet business overseeing 26 websites. Early in her career she managed marketing and business development for health systems including MemorialCare, FHP and Tenet.
A sought after advisory member, Dawn also served on the board of directors of a successful healthcare start-up.